Put simply, it’s the industry term for individually cut, solid-colored vinyl designs, be they letters, numbers, shapes, or simple logos. Vinyl lettering is generally not printed, but rather cut from a roll of colored vinyl. Although the characters in vinyl lettering are separate from each other, they are applied as a group with the help of transfer tape.
Vinyl lettering usually comes in three layers. The top layer is transfer tape, which holds the letters and characters together in their proper spacing on the non-adhesive side. The middle layer is the cut vinyl itself, which comes with one side coated in adhesive.
The bottom layer is a plastic or waxed paper backing, which protects the adhesive until installation time. During installation, the backing is removed to allow the adhesive to stick to the substrate, while the transfer tape stays on and holds everything together until the lettering is secured in place.
Vinyl lettering is removable, but not re-positionable. If you’re looking for a wall decoration that can be reused and re-positioned, you may want to consider custom-printed graphic vinyl.
